Website & Search Visibility
Stratum
You pay someone to handle your website and SEO, yet you’re still chasing updates, checking their work and wondering whether they’re keeping up with Google and AI search. Your pages sit unchanged while your marketing moves on and potential patients find someone else. You hired help to take this off your plate. It shouldn’t feel like one more employee you have to follow behind to make sure the job gets done.
Stratum builds your chiropractic practice website from your own details, brand and photos, with page titles and search descriptions set, so you review instead of chase.
The short version
What you need to know in half a minute
Stratum is built to get you found. It builds your practice website from your practice name, doctor, NPI number, brand and photos, with page titles and search descriptions set for you. You review a finished site instead of chasing a vendor to make one.
The problem
You paid for a website and SEO, and you still chase the vendor for every change. The site sits unchanged while people searching nearby find another office.
What it does
Stratum builds a chiropractic practice website from your practice name, doctor, NPI number, brand and photos. It sets page titles and search descriptions for you. One clinic's site built this way is live today.
What changes in your office
You hand over your details and photos once, then review a finished site that reads cleanly on a desktop and on a phone. No project to manage.
- A full practice site built from your own details
- Your brand and photos, not a stock template
- Reads cleanly on a phone and a desktop
- Page titles and descriptions written for search results
In your office
How Stratum fits into your day
- Give your detailsPractice name, doctor, NPI number, brand and photos. That is the starting point.
- Stratum builds the siteA chiropractic practice website is generated from what you provided, with your brand throughout.
- Titles and descriptions setPage titles and search descriptions are written within length rules, with your practice name shown once.
- Review it like a patientLook it over on your desktop and on your phone, the way a new patient will first meet your office.
- It goes liveThe finished site is published to the web. One clinic site is live this way today.
See it working
A fictional example website
These screens show a fictional example website, labelled “Example practice”, captured October 11, 2026. They illustrate the kind of site Stratum builds. They are not a customer result, a search ranking or evidence of continuous updates.
In depth
What Stratum does for your office
A site built from your own details
Stratum takes your practice name, doctor, NPI number, brand and photos and builds the site from them. You are not writing emails asking where things stand. You are reviewing a finished site.
Your brand and your own photos
The site carries your brand and your photos, not a stock layout that could belong to any office. People see your office and your doctor before they ever walk in.
Built for the phone and the desktop
The same site is laid out for a desktop monitor and a phone screen. Someone looking you up between errands gets a page that reads cleanly.
Titles and descriptions done carefully
Stratum sets page titles and search descriptions within length rules and shows your practice name once instead of repeating it. It is small, careful work that makes a listing look like a real office.
People judge an office before they ever lie on the table. A chiropractor who has spent a career earning trust deserves a website that shows that care plainly. Stratum builds it from your own details so it looks like your office, not a template.
The full list
Everything Stratum does today
- Builds a chiropractic practice website from practice name, doctor, NPI number, brand and photos.
- Uses your brand and your own photos throughout the site.
- Lays out the site for both desktop and phone screens.
- Writes page titles and search descriptions within length rules.
- Shows the practice name once in titles instead of repeating it.
- One clinic website built by Stratum is live on the web today.
Coming
- Ongoing updates to your site after launch without you having to ask.
- Adding answers to the questions patients search for, with supporting research.
- Receiving approved articles from Cortex so your website moves with your marketing.
- Planned: local insight from combined InnateScan scan activity added to your site.
Who built it
ChiroUnchained was built by a practicing chiropractor. Dr. Brett Moss, DC, has been in practice since 1998, is a second-generation chiropractor, and built these tools in his own office, to fix the problems he lived with every day.