Practice Marketing & Growth
Cortex
You’re a chiropractor, but after a full day treating patients, you’re supposed to become an entire marketing department: making videos, writing posts and emails, and figuring out how to bring new patients through the door. How many hats can you wear before something gives? Neglect the marketing, and potential patients find the practice down the street. Hire a marketing company, and you can spend thousands while still supplying ideas, chasing the work and wondering where the new patients are.
Cortex writes your practice's posts and emails in three scored versions, checks the images, and holds everything in a review queue until you approve it.
The short version
What you need to know in half a minute
Cortex is designed to take the writing off your plate. It drafts posts for your Google Business Profile, Facebook and short social, plus email subject lines and bodies, three scored versions of each, with post images checked. You pick one, or ask for a fresh set. Nothing is published until you approve it.
The problem
After a full day of adjusting, nobody wants to write a Facebook post. The practice page goes quiet, the Google profile goes stale, and the office down the street gets noticed instead.
What it does
Cortex writes posts for your Google Business Profile, Facebook and short social, plus email subject lines and bodies. Each comes in three versions scored for clarity, call to action and specificity. You approve before anything is published.
What changes in your office
Marketing becomes a short review instead of a blank page. You read three ready drafts, check the image, approve one or ask for another, and get back to your patients.
- Three finished versions of every post, never a blank page
- Each version scored for clarity, call to action, specificity
- Post images checked before they reach you
- Nothing goes out until you approve it
In your office
How Cortex fits into your day
- Drafts are waitingCortex writes posts for Google Business Profile, Facebook and short social, and emails, each in three versions.
- Compare the threeThe review queue shows each version with its scores and a preview of how it will look on that platform.
- Check the picturePost images go through quality and authenticity checks before they are offered to you.
- Approve or regeneratePick the version that sounds like your office, or ask for a fresh set. Your approval is the gate.
- Back to patientsThe marketing got done without an evening at the keyboard, and it still sounds like you.
See it working
Examples made for Moss Chiropractic of Inverness
These three 30-second videos are examples made for Moss Chiropractic of Inverness. They show the kind of short, plain video a practice can put in front of its community.
In depth
What Cortex does for your office
Start from three finished drafts
Cortex writes each piece three ways. You are choosing, not composing. Pick the one that sounds like your office and move on to the next patient.
Scores that show why one version is stronger
Every version is scored for clarity, call to action and specificity. A weak post usually fails one of those three. The scores make the difference plain before a patient ever reads it.
Written for where it will appear
Cortex writes separately for your Google Business Profile, Facebook, short social posts and email. The review queue previews each one for its platform, so a Google update reads like a Google update and an email has a subject line worth opening.
Pictures checked before you see them
Cortex creates images for posts and runs quality and authenticity checks on them. You are not the only line of defense against a picture that looks wrong for a healthcare office.
Your name, your approval
Nothing is published without the doctor's approval. Approve a draft, or send it back for a new set. Your practice speaks to the community the way you speak to a patient on the table.
You spent years learning to find what is wrong and correct it. Telling your community about that work should not cost you your evenings. Cortex hands the writing to the software and keeps the judgment with you.
The full list
What Cortex has built so far
Cortex is not yet drafting and publishing on its own. Those parts are switched off while it is prepared, so the list below is what is built. The automatic parts are under Coming.
- Writes posts for your Google Business Profile.
- Writes Facebook posts.
- Writes short social media posts.
- Writes email subject lines and email bodies.
- Gives three versions of each piece instead of one.
- Scores every version for clarity, call to action and specificity.
- Holds drafts in a review queue until the doctor approves.
- Lets you approve a draft or regenerate a fresh set.
- Previews each draft for its platform before approval.
- Creates images to go with posts.
- Runs quality and authenticity checks on post images.
Coming
- Publishing approved posts straight to Facebook, Google Business Profile and other connected accounts.
- Writing new drafts on a regular schedule without being asked.
- Making short videos like these for each practice.
- Sending approved emails to patient lists.
- Sending approved articles to your Stratum website.
Who built it
ChiroUnchained was built by a practicing chiropractor. Dr. Brett Moss, DC, has been in practice since 1998, is a second-generation chiropractor, and built these tools in his own office, to fix the problems he lived with every day.